![]() ![]() Snøhetta designed Slack's New York workspace, while ODOS Architects created timber and concrete interiors for its Dublin outpost. The company is headquartered in San Francisco but has opened offices worldwide, for which it has typically enlisted local architecture studios to oversee the interiors. Slack, which has so far updated its phone and computer apps with the new logo, plans roll out the new design across its website and advertising soon. "The pieces of the symbol are separate but come together, very much the way we do when we collaborate and communicate on the Slack platform: the forms are meant to look as if they're at once woven together, and bursting open," said Bierut, who also led Pentagram's rebrand of car company Vroom.Īnother key aspect of the redesign was reducing the set of 11 hues on the old branding to four primary colours: red, yellow, green and blue. Slack's accent "aubergine purple" is maintained as the backdrop and on the left-hand column of the messaging platform. The pill and droplet shapes are paired together to create four sections, arranged around a central point. "After lots of trial and error and going back and forth with the Slack team, we arrived at something that would be distinctive even in one colour, recognisable at small sizes and on any platforms, consistent in all applications, and a starting point for lots of variations going forward." "We took their familiar hashtag and deconstructed it," said Bierut, who led the project from Pentagram's New York office. Related story Mastercard drops name from logo in subtle brand refresh by Pentagram ![]()
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